This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." ―Journal of Consumer Affairs
... fascinating... ambitious and interesting... " ―Canadian Advertising Foundation Newsletter
... an anthropological dig into consumerism brimming with original thought... " ―The Globe and Mail
Grant McCracken has written a provocative book that puts consumerism in its place in Western society―at the centre." ―Report on Business Magazine
... a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." ―Choice
[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." ―Maryland Historian
The book offers a fresh and much needed cultural interpretation of consumption." ―Journal of Consumer Policy
The volume will help balance the prevailing cognitive and social psychological cast of consumer research and should stimulate more comprehensive investigation into consumer behavior." ―Journal of Marketing Research
... broad scope, enthusiasm and imagination... a significant contribution to the literature on consumption history, consumer behavior, and American material culture." ―Winterhur Portfolio
For this is a superb book, a definitive exploration of its subject that makes use of the full range of available literature." ―American Journal of Sociology
McCracken's book is a fine synthesis of a new current of thought that strives to create an interdisciplinary social science of consumption behaviors, a current to which folklorists have much to contribute." ―Journal of American Folklore
This provocative book takes a refreshing new view of the culture of consumption. McCracken examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves
"synopsis" may belong to another edition of this title.
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books.
"About this title" may belong to another edition of this title.
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Book Description hardcover. Condition: Acceptable. This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed. Seller Inventory # 4BQWN80005BG_ns
Book Description Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 14092127-6
Book Description Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. 1st Edition. 1988 Indiana hardcover 1st editon 1st printing with full number line . Slight tilt to spine, sunning and tiny tear on dj, sunning on cover, else fine . Seller Inventory # ABE-1647890805461
Book Description Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR007688936
Book Description Hardcover. Condition: Very Good+. Large 8vo 9" - 10" tall; 174 pages; 1988 Indiana University Press. HC. Snugly bound and neat. Prior owner name and date penned top corner of the title page. Text fresh and unmarked; feels and appears generally unread. No dust wrapper. VG++ to NF. Seller Inventory # 46746
Book Description Hardcover. Condition: Fine. 1st Edition. Indiana University Press hardcover in dust jacket, 1988, 1st edition/1st printing, unused and carefully stored, No remainder marks/tears or other defects; (Fine/Fine). We will add a custom fitted mylar cover, bubble-wrap the book and ship it in a BOX with free delivery confirmation/tracking. Seller Inventory # 11635
Book Description Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.75. Seller Inventory # 353-0253315263-vrg
Book Description Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 0.75. Seller Inventory # bk0253315263xvz189zvxacp
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:0253315263. Seller Inventory # 8662559
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