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From its beginnings as a hobby site on a Silicon Valley PC, to its maturation as a real company under the burgeoning fiscal pressures of cyberspace, to its present status as one of the few original e-business practitioners to survive the dot.com implosion, eBay has always been part of the crowd while managing to stand out from it. Cohen helps us understand why by taking us inside the heads of major players like Pierre Omidyar, the cofounder who imbued his site with a Libertarian philosophy responsible for its heart and soul, and Meg Whitman, the seasoned manager who brought business savvy and a Harvard MBA to its roller-coaster world. What helps make the book so readable and informative, though, are Cohen's accompanying observations of the many other people and events that also helped eBay develop its trademark direction and characteristic personality: the company that formulated its distinctive logo, the Kansas City clothing-iron collectors whose pastime was transformed by the upstart Web site, the quirky listings that generated controversy (and publicity) like the one in 1999 for a "fully functional kidney," even detractors who decry its big-business underpinnings. Fans of the site, along with students of the online world in general, will find Cohen's account both instructive and enjoyable. --Howard Rothman
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Book Description Paperback. Condition: new. Paperback. When Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world of commerce. Now, Adam Cohen, the only journalist ever to get full access to the company, tells the remarkable story of eBay's rise. He describes how eBay built the most passionate community ever to form in cyberspace and forged a business that triumphed over larger, better-funded rivals. And he explores the ever-widening array of enlistees in the eBay revolution, from a stay-at-home mom who had to rent a warehouse for her thriving business selling bubble-wrap on eBay to the young MBA who started eBay Motors (which within months of its launch was on track to sell $1 billion in cars a year), to collectors nervously bidding thousands of dollars on antique clothing-irons. Adam Cohen's fascinating look inside eBay is essential reading for anyone trying to figure out what's next. If you want to truly understand the Internet economy, The Perfect Store is indispensable. In this engaging chronicle of one of the most stunning success stories in American business history, Cohen takes readers inside eBay the corporation, revealing the many surprising ways in which eBay's "virtual marketplace" has changed the face of American business and the American cultural landscape. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780316164931
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