Zoom: The Global Race to Fuel the Car of the Future - Softcover

The global race to build the car of the future is on as pioneers across the world tackle the challenge of creating cars that run on cleaner energy sources. New alliances are being formed to end our addiction to oil and create new technologies and we are in the midst of a major switch from carbon-based energy to new fuels and technologies. This is the history of the linked industries of oil and cars and how they've shaped domestic capitalism and the int'l landscape, creating progress and peril. We learn how Toyota became the world's largest car maker and, more importantly, a leader in hybrid cars using electric power. They take us into the oil co. boardrooms to show how some are execs are boldly exploring new energy sources while others deny the dangers of not doing so, risking extinction. We meet a legendary inventor whose work is already having an impact on the environment and the economy. With wide-ranging analysis and a keen view of the key players in the worlds of energy and cars, the authors tell the story of what may be the most important challenge facing the industrial world: How to make the transition from the Age of Petroleum to a cleaner and better future.