Items related to Unthinking: The Surprising Forces Behind What We Buy

Unthinking: The Surprising Forces Behind What We Buy - Hardcover

Beckwith, Harry

 
9780446564144: Unthinking: The Surprising Forces Behind What We Buy
Hardcover
ISBN 10: 0446564141 ISBN 13: 9780446564144
Publisher: Business Plus, 2011
View all copies of this ISBN edition:
 
 
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

"synopsis" may belong to another edition of this title.

About the Author:
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.
Review:
Reminiscent of Gladwell's bestsellers... an approachable primer with an upbeat tone.―Kirkus Reviews


Should not be sold as a book - it should be sold as a secret weapon. Some books are filled with theory. UNTHINIKING is filled with gems and "a-ha!" moments.―Mitch Joel, President of TwistImage and bestselling author of SIX PIXELS OF SEPARATION


Grabbed me from the first page. Harry Beckwith serves up the perfect blend of evidence, deft story-telling, and one useful (and often surprising) tidbit after another.―Dr. Robert Sutton, Stanford University Professor and author of the national bestseller, GOOD BOSS, BAD BOSS

Harry Beckwith is a man of uncommon wisdom who has gotten that way through unthinking. You can too by reading this book.

―Ty Votaw, Executive Vice President, Communications + International Affairs, PGA TOUR

Harry Beckwith's insight into the minds of consumers is compelling, engaging, and masterful.
―Tony Hsieh, CEO of Zappos.com and bestselling author of DELIVERING HAPPINESS.

"About this title" may belong to another edition of this title.

  • PublisherBusiness Plus
  • Publication date2011
  • ISBN 10 0446564141
  • ISBN 13 9780446564144
  • BindingHardcover
  • Edition number1
  • Number of pages336
  • Rating

Other Popular Editions of the Same Title

9780446564137: Unthinking

Featured Edition

ISBN 10:  0446564133 ISBN 13:  9780446564137
Publisher: Business Plus, 2013
Softcover

  • 9780446574273: Unthinking. by Harry Beckwith

    Busine..., 2011
    Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
Grumpys Fine Books
(Tijeras, NM, U.S.A.)
Rating
Seller Rating: 4-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0446564141

More information about this seller | Contact seller

Buy New
US$ 24.00
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
Big Bill's Books
(Wimberley, TX, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. Brand New Copy. Seller Inventory # BBB_new0446564141

More information about this seller | Contact seller

Buy New
US$ 26.09
Convert currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
Front Cover Books
(Denver, CO, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Condition: new. Seller Inventory # FrontCover0446564141

More information about this seller | Contact seller

Buy New
US$ 25.39
Convert currency

Add to Basket

Shipping: US$ 4.30
Within U.S.A.
Destination, rates & speeds
Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
GoldenDragon
(Houston, TX, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0446564141

More information about this seller | Contact seller

Buy New
US$ 26.78
Convert currency

Add to Basket

Shipping: US$ 3.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard0446564141

More information about this seller | Contact seller

Buy New
US$ 29.93
Convert currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, rates & speeds
Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
GoldBooks
(Denver, CO, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0446564141

More information about this seller | Contact seller

Buy New
US$ 32.65
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0446564141

More information about this seller | Contact seller

Buy New
US$ 34.00
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
Revaluation Books
(Exeter, United Kingdom)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Hardcover. Condition: Brand New. 1st edition. 325 pages. 7.75x5.25x1.25 inches. In Stock. Seller Inventory # 0446564141

More information about this seller | Contact seller

Buy New
US$ 57.01
Convert currency

Add to Basket

Shipping: US$ 12.73
From United Kingdom to U.S.A.
Destination, rates & speeds
Seller Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
Pieuler Store
(Suffolk, United Kingdom)
Rating
Seller Rating: 4-star rating, Learn more about seller ratings

Book Description Condition: new. 1. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # PSN0446564141

More information about this seller | Contact seller

Buy New
US$ 68.75
Convert currency

Add to Basket

Shipping: US$ 31.81
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Beckwith, Harry
Published by Business Plus (2011)
ISBN 10: 0446564141 ISBN 13: 9780446564144
New Hardcover Quantity: 1
Seller:
BennettBooksLtd
(North Las Vegas, NV, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.8. Seller Inventory # Q-0446564141

More information about this seller | Contact seller

Buy New
US$ 98.34
Convert currency

Add to Basket

Shipping: US$ 4.13
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book