About the Author:
Roger D. Blackwell, Ph.D. has taught more than 65,000 students during 39 years at The Ohio State University. Currently a professor of marketing and logistics at the Fisher College of Business of Ohio State, he received B.S. and M.S. degrees from the University of Missouri and a Ph.D. from Northwestern University. Thomas E. Williams, Jr., M.D., Ph.D. is a distinguished open heart surgeon. As a faculty member at The Ohio State University, he has contributed significantly to the medical literature. Dr. Williams earned a B.S. from Princeton University, M.S. and M.D. degrees from The Ohio State University, and a Ph.D. from Northwestern University. Alan A. Ayers, MBA, MACC, is director of consulting services for Roger Blackwell Associates, a marketing strategy and advisory firm located in Columbus, Ohio. Alan earned a B.A. with Distinction from the University of North Carolina at Chapel Hill, an MBA from the University of Mississippi, and a Masters in Accounting from the Fisher College of Business of The Ohio State University
Review:
"... Health care will not improve in a sustained and substantial way until consumers drive it." -- U.S. Senate Majority Leader William H. Frist, M.D. Published in the January 20, 2005 edition of the New England Journal of Medicine (p.267).
...incisive discussion concerning this dilemma...impassioned plan for its resolution...meticulously researched, the facts and figures are clearly presented and easily understood. -- Ed Byers M.D.
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