-Tips to gather prospects and email addresses assuring you of the lowest marketing costs. -Secrets to assure your team plenty of high quality low cost leads by adding events to your marketing mix. -A simple but effective tool to prioritize and size ideas for events and other marketing dollars to achieve the highest ROI and lowest prospect and client acquisition costs. -Traps to avoid and secrets to learn. -Low-cost techniques to publicize your event and draw a crowd.
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About the Author:
Ron Sturgeon As founder of Mr. Mission Possible small business consulting, Ron Sturgeon combines more than 35 years of entrepreneurship with an extensive background in consulting, speaking, and publishing. A business owner since age 17, Ron sold his chain of salvage yards to Ford Motor Company in 1999, and his innovations in database-driven direct marketing have been profiled in Inc. Magazine. After the repurchase of Greenleaf Auto Recyclers from Ford and sale to Schnitzer Industries, Ron is now owner of the DFW Elite Auto suite of businesses and a successful real estate investor. As a consultant and peer benchmarking leader, Ron shares his expertise in strategic planning, capitalization, compensation, growing market share, and more in his signature plain-spoken style, providing field-proven, high-profit best practices well ahead of the business news curve.
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