About the Author:
Mason Duchatschek is an online marketing strategist and entrepreneur who helps business owners attract, capture, and convert more of their ideal prospects into customers both online and offline, even if they find web and social media marketing options overwhelming. As a true “multi-preneur,” Mason heads the companies AMO-Employer Services, Inc. (see http://www.ReverseRiskConsulting.com) and Buildatribe, LLC, (see http://www.Buildatribe.com and http://www.BusinessWebVideos.com), which have helped over 1,000 companies maximize the capabilities of social media and web marketing technologies and the people who implement them. He has provided consulting, speaking and thought leadership to major corporations such as Land O’Lakes, Miller Brewing and Purina Mills. Over the last 20 years, he has coauthored the books Sales Utopia: How to Get the Right People, Doing the Right Things, Enough Times with Allen Minster and Attract, Capture & Convert: 89 Simple Ways Entrepreneurs Make Money Online (& Offline) Using Social Media & Web Marketing Strategy with Adam Burns and Adam Kreitman. His ideas have been featured in Selling Power, Entrepreneur Magazine, The New York Times, and Fox News. Adam Burns Adam Burns started out working part-time at minimum wage for a local sporting goods store 20 years ago and worked his way up to the position of chief operating officer of an eight-location family-owned regional sporting goods chain operating in three states with over 300 employees. Burns has invested countless 14 to 18 hour days working alongside his mentor Mason Duchatschek, exploring and testing strategies related to various marketing efforts such as Facebook, Pinterest, YouTube, Twitter, blog, podcasting, article marketing and more. Burns was asked by Mason to contribute his perspective and experiences to this book. Will Hanke Will Hanke is the Chief Search Marketing Strategist at Red Canoe Media (http://redcanoemedia.com), a top St. Louis Search Marketing & SEO firm. In addition to helping some recognizable brands with their online marketing strategy, Will is also an Amazon bestselling author, speaker and teacher. He has also created several online SEO-related video courses for small business owners including his most popular SEO for WordPress series (http://www.SEOmyWordPressWebsite.com/)
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