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- PublisherWiley
- Publication date2023
- ISBN 10 1119906245
- ISBN 13 9781119906247
- BindingHardcover
- Edition number3
- Number of pages432
- EditorChernev Alexander, Kotler Philip
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Kellogg on Marketing by Chernev, Alexander, Kotler, Philip [Hardcover ]
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Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management
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Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-S-9781119906247
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Kellogg on Marketing (Hardback or Cased Book)
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Wiley 4/11/2023
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ISBN 10: 1119906245
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Book Description Hardback or Cased Book. Condition: New. Kellogg on Marketing 1.4. Book. Seller Inventory # BBS-9781119906247
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Kellogg on Marketing (Hardcover)
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John Wiley & Sons Inc, New York
(2023)
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Book Description Hardcover. Condition: new. Hardcover. The ultimate marketing resource from the worlds leading scholars From the worlds #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. Youll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brandsStrategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platformsStrategies for crafting a successful cross-platform communications campaignsDiscussions on the application of data analytics and artificial intelligence to the creation of successful marketing programsAn indispensable resource for any professional expected to contribute to their organizations marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781119906247
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Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk1119906245xvz189zvxnew
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Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1119906245
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