This new business dictionary helps provide that grounding. With entries that range far and wide from Abilene paradox and Brand equity to Taguchi methods and Variable and Zero sum games, it is an invaluable source of information and enlightenment about the complex international business world of today.
"synopsis" may belong to another edition of this title.
Evan Davis is economics editor of the BBC and coauthor of the Dictionary of Economics.
Paul Trott is a senior lecturer at the Business School, Portsmouth University and the author of Managing Innovation and New Product Development.
Mark Uncles is professor of marketing at the University of New South Wales in Sydney and coeditor of the Australasian Marketing Journal.
"About this title" may belong to another edition of this title.
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Book Description Hardcover. Condition: New. New. book. Seller Inventory # D8S0-3-M-1576601439-5