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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Hardcover

Fader, Peter; Toms, Sarah E.

 
9781613631416: The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
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ISBN 10: 1613631413 ISBN 13: 9781613631416
Publisher: Wharton School Press, 2018
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  • PublisherWharton School Press
  • Publication date2018
  • ISBN 10 1613631413
  • ISBN 13 9781613631416
  • BindingHardcover
  • Number of pages136
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