About the Author:
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling authors of five books, which, collectively, have been translated into twenty-three languages.
Review:
Reminiscent of Gladwell's bestsellers... an approachable primer with an upbeat tone.―Kirkus Reviews
Should not be sold as a book - it should be sold as a secret weapon. Some books are filled with theory. UNTHINIKING is filled with gems and "a-ha!" moments.―Mitch Joel, President of TwistImage and bestselling author of SIX PIXELS OF SEPARATION
Grabbed me from the first page. Harry Beckwith serves up the perfect blend of evidence, deft story-telling, and one useful (and often surprising) tidbit after another.―Dr. Robert Sutton, Stanford University Professor and author of the national bestseller, GOOD BOSS, BAD BOSS
Harry Beckwith is a man of uncommon wisdom who has gotten that way through unthinking. You can too by reading this book.
―Ty Votaw, Executive Vice President, Communications + International Affairs, PGA TOUR
Harry Beckwith's insight into the minds of consumers is compelling, engaging, and masterful.
―Tony Hsieh, CEO of Zappos.com and bestselling author of DELIVERING HAPPINESS.
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