The Dieter's Paradox: Why Dieting Makes Us Fat - Softcover

"The Dieter's Paradox shows why our most noble attempts to lose weight fall prey to classic human biases. Alex Chernev takes a potfull of interesting experiments to create an elegant, easily digestible collection of behavioral science research that illuminates our irrational eating decisions" --Dan Ariely, author of Predictably Irrational

"Want to turn around your mindless eating? One place to start is with The Dieter's Paradox. It shows that our best intentions can trip us up and teaches us how to rewire our thinking to avoid decision traps such as health halos and the no-choice fallacy" --Brian Wansink, author of Mindless Eating: Why We Eat More Than We Think

"With this book Alex Chernev has provided something of immense value. He's shown us how to manage something we all care about by giving us great information hardly any of us knew about" --Robert Cialdini, author of Influence: Science and Practice

"Alex Chernev has discovered that many people believe they can cut a meal's calorie count by an ingenious method - adding more food!" --Scientific American

"The Dieter's Paradox is a must-read for anyone who has tried to manage their weight and does not understand why they failed, and for anyone who has succeeded and wants to know what they're doing right" --Psychology Today